Marketing Plan

Long & Foster

Long & Foster Real Estate, the largest family-owned residential real estate company in the United States.

Christie’s International Real Estate

Long & Foster is the exclusive affiliate of Christie’s International Real Estate in the Washington and Baltimore metropolitan areas, on the Eastern Shore of Maryland, and in select parts of Pennsylvania and New Jersey, as well as in Allegany, Calvert, Frederick, Garrett, and Washington counties in Maryland, Long & Foster has access to Christie’s proprietary programs and services that have proven to be most effective in the marketing and sale of fine properties throughout the world.
Christie’s International Real Estate Reaches the Right Clients

  • Founded as Great Estates by Kay Coughlin in 1987
  • Acquired by Christie’s in 1995
  • 134 affiliated brokerages
  • 1,000+ offices
  • 34,000+ sales associates
  • 42 countries
  • The only real estate network owned by a fine art auction house
  • Admittance to the network is by invitation-only to companies with proven records of success in high-value home sales
  • Affiliates must also exhibit a commitment to the auction house’s two-century-old tradition of exceptional client service
  • National and international advertising in well-known and admired publications includingThe New York Times, The Wall Street Journal, The Wall Street Journal International, Country Life, and Robb Report Collection.

Parragon Real Estate

Access to GAAR (Greater Augusta Association of Realtors – Staunton/Waynesboro/Augusta County) MLS, HRAR-Harrisonburg/Rockingham MLS, CAAR-Charlottesville/Albemarle MLS.


Access to LBR-Lexington/Rockbridge MLS

Long & Foster Elite Top 100 Performers

Kathleen Kellett has been named one of the Top 100 out of 12,000+ Long & Foster agents across the US, providing her team with access to this network of the top 100 agents across the country.

Long & Foster Gold Team

Access to the Long & Foster Gold Team allows team agents to connect with the top real estate agents in Long & Foster providing even more exposure.

Zillow Premier Agent

As a Zillow Premier Agent, Kathleen Kellett’s Team is able to get your property listing in front of the largest online real estate network.

Best of Trulia

With access to Trulia, your property is listed on the 2nd most visited real estate website in America.

Professional Photography

We offer professional photography for listings to capture the beauty of your home and share it with your perfect home buyer. Additional features include the option of elevation and drone photography.


Custom YouTube videos of your home’s unique features not only help capture the imagination of your audience but also help improve search engine optimization (SEO) for people seeking properties in the area.


Kathleen’s more than 3,000 Facebook followers are actively engaged and actively share properties with their friends and family increasing your property’s exposure.


Instagram’s large picture loving audience makes the perfect place to further increase exposure.


Kathleen’s team is active on Twitter as well further driving social media engagement.® is real estate’s most accurate online and mobile destination with direct connections to over 800 MLSs and property updates every 15 minutes.

2016 Valley Favorites

Kathleen Kellett’s Team is continually recognized by the local community as the top real estate team in the area.

The News Virginian

The News Virginian brings real estate exposure and visibility to the Waynesboro, VA community.

The News Leader

The News Leader brings real estate visibility to the Staunton, VA community.

The Real Estate Preview

Added exposure in a free, online & printed real estate guide featuring properties across the Blue Ridge and Shenandoah Valley region.